1801 Fourth Street
Berkeley, CA 94710
Monday to Saturday 10-8
AMERICAN GIANT IS DRIVEN BY A SIMPLE IDEA:
Maybe, like us, you’ve looked around and not liked what you’ve seen. Mega-corporations, obsessed with handing profits over to shareholders, grow bigger and bigger, churning out cheap stuff that leaves us all feeling empty. Meanwhile, working people are left behind. Communities hollow out. And junkyards fill with all that stuff. Maybe, like us, you’ve wondered if there is a better way. If you can do something to make things better. And where you might start.
We make clothing that’s durable, not disposable. High quality. Built to last. Straightforward style that endures beyond trends. Unlike most stuff you can buy, it’s made to be worn—not end up in a landfill.
When things are complicated, what’s right gets murky. Accountability is lost. Simple cuts through that. We make our clothes in the USA because keeping things local means we can understand our whole supply chain. We think it’s better than a T-shirt that’s criss-crossed the globe, chasing the cheapest way to do things.
Everything we make is made possible by a supply chain of people. Towns and communities at every step. They touch the product, make it better and in turn are supported and strengthened. They gain skills and opportunity. Their communities are revitalized. It’s a virtuous cycle of good and humanity. All from a T-shirt.