1799 Fourth Street
Berkeley, CA 94710
Devi founded Outback Adventurous Clothing 35 years ago. Through Outback, Devi designed, manufactured, wholesaled and retailed high quality women’s contemporary clothing. The Outback and Devi labels were distributed nationally to over 3000 boutiques and department stores for 16 years. Devi opened her own California retail stores in Berkeley, Oakland, Alameda, Mill Valley and Arcata and published the Outback Timely Newsletters to over 18,000 Love Tribe members.
Devi has a herstory of innovating new fabrics and treatments of fabrics and garments, and she was among the first to use organic cotton 30 years ago along will full cycle production in her line called Reciprocity. She created designs that are rich in texture, soft in feel, lighter on the environment, and flattering to most bodies, including larger sizes. Women are still wearing clothing produced 20 years ago. The clothing feeds a hunger for beauty, art, diversity, culture, with a respect for the Earth and for women of all shapes, sizes and ages.