Ruti

About Ruti | Israeli Fashion Designer

From Ruti:

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in.

After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand. From that moment on, she devoted herself to creating the clothes she’s been searching for all along, but was never able to find.

I have three rules for design:

It must be COOL. You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.

It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard.

It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being.

Love, Ruti